Website Redesign + Custom Videography
8z Mortgage's website had gone stale from the last time they redid it. It was on brand, but lacked personality. I had redone their affiliate companies website, 8z Real Estate, and 8z Mortgage liked that ascetic and UX, so I set out to create a similar but differentiated website.
One of the ways I accomplished that was through shooting custom videography. I used it in two places. The first was a welcoming video on the homepage. Sometimes the mortgage industry can seem impersonal, so it's nice to put a face to the company right off the bat.
The other place we used custom videography was through a series of Video FAQs. These are a nice way to answer a lot of the frequent questions the 8z loan officers get, and show off their knowledge and professionalism at the same time.
Being able to shoot these great videos for 8z Mortgage in one of their great office locations really makes this site pop. It brings a level of professionalism that is hard to match. We used this as an intro video on the homepage.
Check out the before and after. Getting people front and center was a key aspect of this redesign. We used professional imagery as well as video to put a face to the business. The mortgage industry is about people, and now their website is too.